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MotoGP, Monster Energy new Yamaha title sponsor from 2019

The American energy drink brand will replace Spanish firm Movistar as of next season with the factory team

MotoGP: Monster Energy new Yamaha title sponsor from 2019


We preempted the news one month ago, and now we have confirmation. Movistar will no longer be the title sponsor of the factory Yamaha team next season. The contract with the Spanish firm is set to expire at the end of this year and will not be renewed. Taking up the baton is Monster Energy, the energy drink brand that has sponsored Hervé Poncharal's Tech3 team up until this year.

The official press release reads as follows: “Yamaha Motor Co., Ltd. is pleased to announce that the Monster Energy Company will be the Title Sponsor of the Monster Energy Yamaha MotoGP Team, effective from the start of the 2019 MotoGP World Championship season. The multi-year Agreement will see the factory Yamaha team race as the Monster Energy Yamaha MotoGP Team. The title sponsorship further strengthens the long-standing partnership between the two companies, with Monster Energy having been an Official Team Sponsor since 2013. Both of Yamaha‘s factory riders are established Monster Energy athletes. Valentino Rossi and Maverick Viñales will feature Monster Energy prominently on their leathers, their factory YZR-M1s, and on all Yamaha Factory Racing MotoGP Team assets."

Yamaha Motor Racing manager Lin Jarvis is also very pleased about the new partnership: “We are delighted to have reached agreement with Monster Energy Company as the new Title Sponsor of our Factory MotoGP Team. The new partnership will provide Monster Energy with an even stronger presence in the MotoGP class – the pinnacle activity of the motorcycle racing world. With Monster Energy being a very dynamic brand that‘s extremely active all around the world, we expect that this collaboration will further enhance the exposure of both brands and also give us a great platform for marketing activities."

Translated by Heather Watson

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