VR46 Racing Apparel and Yamaha announced the start of a multi-year collaboration that marks a new chapter in the relationship between Valentino Rossi and the brand.
Valentino Rossi is at the heart of the project as Yamaha's global brand ambassador, the role player in a journey that takes shape through two official VR46 Racing apparel collections: Yamaha Ambassador and Yamaha Heritage. These two lines were designed to convey the present and the continuity of an iconic bond through the language of clothing.
The Yamaha Ambassador collection represents the style that accompanies Valentino Rossi in all his official engagements with Yamaha: a project that reflects his current position, combining technicality and design within a proposal created to interpret the world of racing in a contemporary key.
Alongside Ambassador, the Yamaha Heritage collection instead celebrates Valentino Rossi's sporting legacy, reinterpreting some of the most iconic moments of his career in a modern key. For the 2026 season, the focus is on two historic years, 2008 and 2009, with a special reference to the FIAT brand, partner in one of the most significant seasons in his sporting history.
The collections will be available on the official VR46 online store, as well as at Yamaha dealers, and selected retailers.