Benelli: a video on its Style Center in Italy highlights its origins

It's at the top of the sales charts, thanks to the combination of Chinese ownership and Italian origins and style. Discovering the Benelli Style Center, also home to the new Leoncino 800.  "The motorcycles of tomorrow are born from today's intuitions."

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Benelli opens the doors of its Style Center and does so through a video where you can explore the department in which pure inspiration and creativity are transformed into products capable of conquering two-wheel enthusiasts.We're in Pesaro, Italy, the historic headquarters of the Casa del Leoncino. Since 2015, the year in which it was inaugurated, a team of talented designers here has brought to life the creations of the brand, characterized by a unique and unmistakable trait.

And this is where the Leoncino range was created, and also the new Leoncino 800, in the name of the tradition and centenary history of the manufacturer from Pesaro. "Knowing our history helps us design our future," Stefano Casanova, the Benelli Style Center's manager, explained. "This is a great source of inspiration for us, but also a great responsibility. Many of the motorcycles made so far have remained true icons and guide us in describing the new formal aesthetic language that will take us into the future." And regarding the Leoncino range, Stefano Casanova added: “Our goal is to bring together the elegance and timelessness of the classical age with the power and dynamism of the modern world. This is also the essence of Benelli's aesthetic code.”

To be able continue the journey towards discover the secrets of the Style Center, and be updated in real time on the brand's new creations, Benelli has decided to launch its new Instagram page, “CentroStileBenelli”, entirely dedicated to the Italian design center.

 

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Translated by Leila Myftija

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