You are here

Carlos Ezpeleta: "MotoGP will always be more American. We will review the concessions."

"The goal is to attract a broader audience, and for that we will try to make the sport more in-depth. The United States is the home of our fan-type."

MotoGP: Carlos Ezpeleta:

As of 2025, MotoGP will be managed by Liberty Media, and given how much it has already disrupted the F1 it acquired in 2017, there is reason to believe that the change it will operate in MotoGP will be just as important. Alongside the U.S. company will also be working the organizer Dorna, which, for the future has planned to give a more modern and fresh image of the sport with the aim of broadening the audience, without forgetting the continuous search for the wheel-to-wheel duel that, at times, complicit with the overwhelming power of Ducati, is struggling to exist.

Speaking to Diario AS, sporting director Carlos Ezpeleta reiterated his intention to create an increasingly accessible and attractive World Championship. The first step was the process of restyling the logo, which is now more appealing and designed to approach a different audience.

Thus, the watchword of the 33-year-old and his father Carmelo remains to introduce two-wheelers even to those who are not familiar with them and to spark curiosity in them. "We want it to be a discipline for everyone. On our side we have the strongest riders, on the best bikes, fighting on the most important circuits. All this combined gives rise to an enthusiasm that you don't see in any other sport," he stressed proudly before dwelling on the virtues of the championship. "It gives excitement and unpredictability because you can crash at the last corner and come home with a zero."

A closer group in performance has been guaranteed to increase viewership already in the very short term, even if many of the spectators have not espoused the path charted. "The numbers tell us that we have surpassed 2015, although I believe that in Spain, France and Italy they are more those who watch the races for free than those who have season tickets."

Part of the reason for the revival may be the introduction of the Sprint Race on Saturday. "We are very happy with the new format," he said before moving on to a more technical aspect still related to battles on the track, "We will have to adapt the concession system to the current reality. Only in this way can we not see all the Ducatis in front."

In the wake of what the top motor racing series is proposing, which, in order to relaunch itself, has given itself over to Netflix by taking the cameras all the way behind the scenes, MotoGP will also take this route while also trying to make the relationship with the United States more intense. "America is a very important market for the sport and our discipline is particularly suited to an average U.S. fan."

 

Translated by Julian Thomas

Related articles

 
 
Privacy Policy