English
Italiano
Motorsports is increasingly a show organized for TV and leading the way in this trend is obviously F1, which in the coming year will put an end to team launches for a single mega-presentation.
There is already a date: 18 February 2025 between 8 and 10 p.m. at the O2 Arena in London. It will be handled by BrianBurke of BrianBurkeCreative, by Stufish Entertainment Architects, DX7 Design and production company 182.
The show will feature the ten teams with their respective team principals and drivers.
The goal, of course, is to create one big media event capable of catalyzing the interest of fans. And of TVs primarily. It is no mystery, in fact, that in recent years the presentations have not been up to the level of when Ron Dennis launched his McLaren in a grand event with the Spice Girls, but to bring the topic closer to us, in motorcycle racing, the only presentation of a certain level is that of Ducati. Certainly not up to the standards of the legendary WROOOM that also brought together Ferrari at Madonna di Campiglio, but so be it.
"For the first time we will bring together our fans, all 20 superstars of our sport and some very special guests to officially kick off the new season and celebrate our 75th year of racing. 2025 is shaping up to be an epic season after all the exciting times we have experienced so far in 2024. This will be a fantastic opportunity for fans of all ages to experience up close the incredible entertainment spectacle that is Formula 1," said Stefano Domenicali.
For us two-wheelers, of course, the subject is a bit different, because the 75th anniversary has passed, MotoGP was born in 1949, but Carmelo Ezpeleta and Dorna are always alert to new things. In the past it took the single tyre from Superbike on the fly, it has adopted and adapted the qualifying system from F1, it may welcome some 'King of the Baggers' races from MotoAmerica next year, why not aim for a presentation-show in 2025? The well-informed say the project is already on the table and could see the light of day after the Buriram tests on February 12-13, of course right in Thailand. Obviously with the blessing of FIM President Jorge Viegas.
It might be the right idea to give the right space to the various teams that today, instead, organize themselves individually. Of course, it is already so in F1, the important thing is the new liveries, more than the bikes actually in 2025 configuration. Not everyone of course, especially in F1, is in favor, but there is no stopping progress. That is, if it is progress at all. For sure it is an opportunity to catalyze interest in a single event, bigger and more important than the sum of many small presentations. More and more show, less and less sport.
Twenty drivers. Ten teams. One season launch.
- F1 Media (@F1Media) November 12, 2024
Formula 1 to host first ever season launch event at London's @TheO2 with all ten teams, their drivers and Team Principals, plus top entertainment to kick off the sport's 75th anniversary year.
Read more: https://t.co/mMZTwBhesQ pic.twitter.com/VmoUOXD5FX
