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Rivola: “The MotoGP doesn’t have to copy the F1 but wonder why it’s more successful”

“The sprint race will help attract more attention. I’d love to have radio communication, but one that’s not risky for the rider.”

MotoGP: Rivola: “The MotoGP doesn’t have to copy the F1 but wonder why it’s more successful”

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The comparison between the Formula 1 and the MotoGP is a hot topic lately, with the former experiencing a moment of growth, while both are struggling to attract sponsors and audiences. These two worlds live on speed, but they’re also distant from each other, and Massimo Riva knows both really well.

Aprilia Racing’s CEO told Speedweek about how motorcycling is changing and what it needs to do to further improve.

The Formula 1 is experiencing a fantastic moment if you look at how people perceive it,” he explained. “I don’t think it can be compared with the excitement of the MotoGP. The F1 is something bigger, but the show that we offer is much better. So, we need to find a way to attract more sponsors and audiences. We don’t need to be satisfied with what we’ve achieved.

Many say that the F1 is more exclusive, and this attracts people. “I think Formula 1 drivers  are more glamorous. The MotoGP is more passionate,”  Rivola stated.

Then there’s the Sprint Race, a format that will debut in all the races next year, with its pros and cons.

We have to find new ideas,” the manager continued. “Next year, we’ll have forty-two races. It’ll be intense for the teams but especially for the riders. Yet, I’m convinced that the sprint race will attract more attention. So far, we’ve offered forty spectacular minutes in the MotoGP but, apart from that, there isn’t much. In the F1, you see much more preparation. The approach to the event, the race itself where strategy counts, which they don’t have in the MotoGP. Even radio communication are very important in offering more entertainment. We have to try to bring this communication to the MotoGP as well, even if I think we should find the right way so that its’s not risky. One solution could be to have only the rider speak.

Entertainment and business must go hand in hand. “It’s not a question of copying what the Formula 1 is doing but of wondering why it’s more successful than we are.

                                                                                                          

Translated by Leila Myftija
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