MotoGP, Domenicali: "Riding a Ducati on the track is a unique experience"

Claudio Domenicali, CEO of Ducati during his speech at the opening conference of Motor Valley Fest Digital analyzed the changes brought to the two and four-wheeler sector during the Covid-19 emergency.

"The social distancing and the closure of dealerships have exacerbated the need and obligation to use digital tools - said Domenicali, in the photo together with Leclerc and Binotto - but my opinion is that we must not think that this will change everything: the desire for physical contact, the desire and the value of personal and emotional relationship, for brands like ours in Motor Valley, will remain a fundamental component".

In short, Ducati's number 1 prefers analog instead of virtual.

"The secret to the relaunch of the sector lies in the optimal mix of these two components: a dance between the digital and the analog world. The experience of riding a motorcycle and that of a Ducati on the track remains a unique experience".