MotoGP, Pernat: "When Rossi pissed off Aprilia marketing"

VIDEO, I REMEMBER - When, in 1997, Valentino Rossi won the first world title with Aprilia in the 125, the marketing guys at Noale rejoiced. But Rossi soon made them stop.

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Carlo Pernat certainly had a privileged position during Valentino Rossi's first world championship successes in the 125. As a manager at that time, he was in charge of sports activities in Noale  and, after Valentino's debut in the world championship in 1996, that tall, thin, blond rider had already begun to enchant everyone the second season, to then go on to dominate it all.

For Aprilia, the victory of the title represented the perfect viaticum needed to exploit media impact to their advantage and, of course, Rossi's effervescent personality did nothing but create a huge sounding board that any media man would have wanted to manage. The point is that his strong, charming personality made Rossi a difficult character to manage at a corporate level. He didn't like to follow rules and just wanted to have fun any way he could rather than stay on track and behave like a perfect testimonial.

In this 'I remember' by Carlo Pernat, the manager from Genoa speaks of when Valentino decided that filming the same scene too many times because of the whims of an American director was too much.

Carlo Pernat experienced Valentino Rossi's first world championship successes in the 125 from a very privileged place. At the time, he was in charge of the sporting activities at Noale. After Valentino's debut in the world championship in 1996, already in his second complete season, that tall, thin, blond rider began to enchant everyone, going on to dominate the season entirely.

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Translated by Leila Myftija

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