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Dainese Settantadue brand is born

The brand features technical garments inspired by the extensive designlegacy of the parent company

News Prodotto: Dainese Settantadue brand is born

After 24 months of careful research and study, Dainese reveals the newest brand name to join the Group’s family of brands. Dainese Settantadue presents itself as a contemporary interpretation of iconic motorcycle clothing. The brand features technical garments inspired by the extensive design legacy of the parent company and made specifically for cult followers of motorcycles.

Transfer the emotions that you feel when you enter our Archive in Molvena. Dainese Settantadue arises exactly from this idea - explains CEO Cristiano Silei - Heritage, beauty and contemporaneity are the three values in which the new brand is based. In perfect harmony with our history and roots, it reinterprets technical garments to embrace an even larger audience”.

Dainese Settantadue unifies love, innovation, technological research, passion for design and style.

“To create Dainese Settantadue, I spent weeks immersed in our immense archives searching for inspiration from the great stylistic collaborations of the past, from Yohji Yamamoto to Valextra - illustrates the Art Director Renato Montagner - The first production will be a selection of aesthetic affirmations that will come to life when they are in the arms of kindred spirits. It will be genuine, progressive and sophisticated and it will not compromise either quality or detail.”

The leather jacket is at the heart of the story told by our first collection: this timeless piece accompanies us as we enjoy the pleasures life offers, both big and small. Dainese Settantadue is imbued with the gratification only exquisite craftsmanship can provide, which is possible through advanced processing techniques and cutting-edge composition that guarantee maximum protection and a modern-day elegance full of memories.

From today, the website www.dainesesettantadue.com is online to examine in depth and buy the collection.

All content related to the Dainese Settantadue brand is available at:

https://media.dainese.com

 

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