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The VR46 tribe comes to the web

The e-commerce site gets a new look: the best photos published on Instagram with hashtag #VR46tribe will be selected and shared

The VR46 tribe comes to the web
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First introduced in 2009, VR46 Racing Apparel’s new e-commerce site breaks with the past and brings online big news, the #VR46Tribe. Customers need only post a picture with their product on Instagram, adding the #VR46tribe hashtag. The best "stories" will be published on the VR46 wall so every fan can play a part.

The site navigation has been completely refreshed. From the Home Page you can now access the three main VR46 Worlds: Racing (the Fan collection, Yamaha46, Monster46, Sky Racing Team VR46, GoPro); VR46 Riders Academy (Antonelli, Baldassarri, Marini, Morbidelli, Sky racing Team VR46, Migno, Bulega, Pecco and Manzi); and finally the Lifestyle world for those who like to wear VR46 on and off the racetrack.

“We are very proud of what we have achieved – says Alberto Tebaldi, VR46 Racing Apparel CEO – thanks to the cooperation with Diana Corp, the new site is not just an e-commerce but offers every user the chance to live an inspiring experience and share his passion.
We are also very satisfied with the new collections and I am sure our customers will love the quality of the products and will appreciate our sustainability efforts

Translated by Heather Watson

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