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GoPro, the American action cam brand, will have Valentino Rossi, one of the most victorious riders in MotoGP, on its ‘team from July 2016.
“It is an honour to welcome a champion like Valentino – said Todd Ballard, VP of GoPro Global Sports Entertainment Marketing – we are thrilled at the idea of being alongside him to create content that can be shared with the GoPro audience and his most loyal fans.”
Rossi’s fans are curious to find out more about his life away from the track.
This is why, even without a pit lane pass, fans will be able to enter places that were inaccessible before and, through the production of video content, the GoPro audience will be able to get to know one of the most successful athletes of all time, a contagious celebrity who has won the admiration of the entire motorcycling segment.
This weekend, at the German Grand Prix, Rossi will officially wear the GoPro logo for the first time. “I am very happy – the rider commented – not only because of how important the brand is, but also because it will help me to immortalise moments experience on and off the track.”
As you may remember, on the podium last year at the German GP, sponsored by GoPro, the winner, Marc Marquez, showed up with a competitor action cam brand… this is the response from the ‘Made in the USA’ brand.
