MV Agusta: "Emotion Road" is born

“Emotion Road” comes to life, the first experience aimed at attracting tourists from all over the world to complete a trip around the 'Bel Paese' riding the MV Agusta Turismo Veloce 800. Aware of a growing incoming trend, the Italian manufacturer has decided to invest in tourism, with a starring role in a project that will allow visitors to explore the wonders of Italy while riding a bike that fully sums up the “Made in Italy” concept. Put together thanks to the combined efforts of MV Agusta and start-up Pop S.r.L., with the support of the AIAV (Italian Travel Agents Association) and De Petri Adventure (http://www.mvagustaadventure.com), “Emotion Road” offers a totally unique travel experience: a group of passionate bikers will travel the most evocative routes and stay in the most exclusive, characteristic hotels. All-Italian beauty, starting with the MV Agusta Turismo Veloce 800 itself, a bike that combines the soul, elegance and authenticity of “Made in Italy”.

“Emotion Road” stands out for the fact that it can offer a full package for a new type of tourism, the perfect solution to a demand that, until now, was not satisfied. The ideal solution for those seeking beauty and adventure. The trip will be enhanced with the presence and expert riding of Alessandro “Ciro” De Petri, who will lead the MV bike tours. For more details visit http://www.googitaly.com/Idee/Moto-turismo