MotoGP, Jerez: Honda wins the... hospitality race

The MotoGP circus has landed in Europe and the paddock reverts to its traditional layout, a village composed of the many hospitality units. With respect to last year, however, there are some ’new-looks’ and Honda's sure makes an impact.

The new 'home' to the Tokyo company is a two-storey palace, in pure white and bearing large-scale HRC letters. If the exterior is imposing, the inside doesn’t disappoint either, it’s like walking into a grand hotel where guests are welcomed. There are two mezzanine levels running along the sides, one of which is dedicated to press conferences.

Honda hasn’t exactly held back with the upgrade and its rivals are probably already considering their response for 2017. Rather than the riders market, the challenge is to see who has the biggest... hospitality.

Don’t worry, it’s not only the Japanese manufacturer that has a new look, as there's something new in Italy too. All will soon be revealed…