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Print

MotoGP, Ducati loses Wolfgang Dürheimer

Friday, 21 June 2013 10:09 by rm - MotoGP

Ducati loses Wolfgang Dürheimer - GPOne.com Ducati loses another man. After Preziosi and Del Torchio, from Le Mans – where in these days the 24 Hours has taken place - the news of Wolfgang Dürheimer’s dismissal by Audi arrive. The German manager wasn’t widely known by the motorbikes audience, but in recent months he had been included in the directors board of Borgo Panigale , together with the Italian Luca de Meo, Audi sales and marketing manager.

Dürheimer had landed at Ducati after starting his career in the two wheels sector. From 1986 to 1998, in fact, he had minded the motorcycle industry for BMW , also becoming head of research and development. He then went to Porsche, and in 2011 he was appointed CEO of Bentley and Bugatti. For the Volkswagen group he was also head of sport activity of all the group brands apart from technical department.

His presence in Ducati was moderate, at least outside, but in recent months he was following very closely the developments in races. Only two weeks ago he was at Mugello tests when Dovizioso, Hayden and Iannone tried the ‘lab’ Desmosedici and Biaggi went on the Spies MotoGP.

His dismissal, the German Der Spiegel says, should be due to R8 and e-tron A1 projects, which cost too much compared to the low appeal from the commercial point of view. Even his decision to change the structure of the design department, the responsible Wolfgang Egger reported directly to him and not to the CEO Rupert Stadler, would have played an important role in his dismissal.

Ducati has thus lost another piece of his team, even if the consequences in this case should be limited. Among the Audi men, Dürheimer was for sure the one who knew two wheels better, also considering his experience in the development and the races. Now let’s wait and see who will take his place in the Borgo Panigale board.

Translation by Flavia Giuliano



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